Piraeus Bank is an international bank that is a subsidiary of Greece’s largest financial group, Piraeus Financial Holdings S.A., and operates across Europe. The Bank was founded in 1916 with its headquarters in Athens, Greece.

The Bank is strategically focused on corporate and private clients.
Piraeus Bank is about people and their needs. We use all available tools and follow client-oriented principles to provide the best possible service to our clients.

The regional network of Piraeus Bank in Ukraine covers the Kyiv, Cherkasy, Zhytomyr, Lviv, Ivano-Frankivsk, Khmelnytskyi, Odesa, Vinnytsia, Dnipropetrovsk, and Kharkiv regions.

We invite you to take the position of Head of Customer Deposits, Product Development & Funding Strategy. 

Position level: Board-1 / Senior Executive Management

1. Position Overview

We are a subsidiary of an international banking group, operating in the local market with a primary focus on business lending and the provision of banking services to corporate clients and other legal entities.

We are seeking an accomplished banking professional to lead the development of our customer deposit business, one of the bank’s most strategically significant activities. With customer deposits currently amounting to approximately 13 billion and representing the largest item on our balance sheet, this role will be central to the bank’s funding strategy, commercial development, balance-sheet management, and long-term profitability.

The successful candidate will be reporting to the member of the Management Bord responsible for Retail Banking and will be responsible for developing and executing a comprehensive strategy to grow, diversify and optimise the customer deposit portfolio. This will require a combination of strategic vision, deep banking and product expertise, strong analytical capabilities, commercial instinct, and exceptional leadership.

The ideal candidate will be an experienced banker with an outstanding personality, strong professional credibility, and the ability to translate market intelligence, customer insights, and economic developments into sustainable business growth.

2. Key Responsibilities

Deposit Strategy and Funding Development

• Define and execute the bank’s customer deposit strategy, aligned with its overall business plan, balance-sheet objectives and risk appetite.
• Grow and diversify the deposit base while optimising funding costs, stability, maturity structure and customer concentration.
• Develop a balanced approach to deposit acquisition and retention, ensuring sustainable growth rather than dependence on price-driven competition.
• Work closely with Treasury, Finance and Risk Management to optimise the contribution of customer deposits to the bank’s funding structure and profitability.

Product Development and Innovation

• Lead the development, enhancement and commercialisation of deposit products and related banking services for corporate clients, SMEs and, where strategically appropriate, private individuals.
• Identify opportunities for product innovation, digital delivery, customer segmentation, and differentiated value propositions.
• Monitor market trends and competitor offerings to ensure that the bank’s products remain commercially attractive and relevant.
• Ensure that product design incorporates appropriate pricing, operational feasibility, regulatory compliance and risk considerations.

Commercial Growth and Marketing

• Develop and implement effective customer acquisition, retention and cross-selling strategies.
• Work closely with corporate lending teams and relationship managers to strengthen existing customer relationships and capture a greater share of clients’ banking business.
• Identify new market segments, industries and customer groups offering attractive deposit opportunities.
• Establish a strong commercial and marketing culture, translating market opportunities into measurable growth and profitability.
• Develop appropriate commercial incentives and performance indicators to encourage sustainable, relationship-led deposit growth.

Financial Performance and Portfolio Analytics

• Take responsibility for the commercial performance and profitability of the deposit business.
• Analyse deposit pricing, funding costs, customer behaviour, portfolio concentration and the contribution of deposits to the bank’s overall financial performance.
• Establish robust performance measurement frameworks covering deposit growth, pricing discipline, customer retention, profitability, and portfolio diversification.
• Balance commercial objectives with appropriate management of liquidity, interest-rate risk, concentration risk and other relevant balance-sheet considerations.

Market Intelligence and Strategic Insight

• Maintain a comprehensive understanding of domestic and international economic developments, monetary policy, financial markets, regulatory changes, and the political environment.
• Anticipate their implications for customer behaviour, competitive dynamics, deposit pricing, and funding opportunities.
• Translate market intelligence into actionable business strategies and provide informed recommendations to the Management Board.
• Represent the bank professionally in relevant business and financial circles, strengthening its reputation and market positioning.

Governance, Regulation and Operational Excellence

• Ensure that deposit products and business activities comply with applicable banking regulations, internal policies, and the requirements of the international banking group.
• Maintain close cooperation with Compliance, AML, Operations, Risk Management, Treasury and Finance.
• Promote strong governance, operational resilience, appropriate controls and a disciplined approach to risk.
• Ensure that commercial growth is consistent with the bank’s risk appetite and regulatory obligations.

Executive Leadership

• Lead, develop and motivate the relevant teams, establishing clear accountability, high professional standards, and a performance-oriented culture.
• Build effective working relationships across the organisation and mobilise commercial, operational and support functions around common objectives.
• Contribute actively to the bank’s overall strategy and senior management decision-making.
• Demonstrate the ability to combine strategic thinking with hands-on execution in a dynamic and demanding market environment.

3. Candidate Requirements

Professional Experience

• At least 10 years of relevant professional experience in banking, with substantial exposure to corporate banking, deposits, funding, product management, or related commercial banking activities.
• At least 5 years of direct experience in banking product development, product management or a comparable role involving the design, implementation, and commercialisation of financial products.
• A proven track record of developing business, generating measurable commercial results and building sustainable customer relationships.
• Strong understanding of banking operations, balance-sheet dynamics, deposit pricing, funding economics, and the regulatory framework governing banking activities.
• Experience working across multiple banking functions and engaging effectively with senior executives and key stakeholders.

Strategic and Analytical Capabilities

• Excellent analytical skills, including the ability to assess market trends, customer behaviour, financial performance, and competitive positioning.
• A sound understanding of the relationship between deposits, liquidity, funding costs, profitability, and balance-sheet management.
• Ability to develop clear strategic priorities and translate them into practical business plans, commercial initiatives, and measurable outcomes.
• Strong awareness of economic, financial, monetary policy and political developments, particularly those affecting the local banking market.

Commercial and Communication Skills

• Outstanding communication, negotiation, presentation, and influencing skills.
• A strong marketing orientation, with the ability to identify customer needs, develop attractive value propositions and translate opportunities into business results.
• Commercial judgement and pricing discipline, with a focus on risk-adjusted profitability rather than volume growth alone.
• Ability to establish and maintain relationships with corporate customers, business leaders, institutional stakeholders, and senior management.

Leadership and Personal Qualities

• Exceptional personal integrity, maturity, sound judgement, and professional credibility.
• Demonstrated leadership ability and the capacity to inspire, challenge, and develop high-performing teams.
• A proactive, entrepreneurial mindset, combined with strategic perspective and disciplined execution.
• Intellectual curiosity, adaptability, and the ability to operate effectively in a complex and changing economic and political environment.
• A strong sense of ownership, accountability, and commitment to the bank’s long-term success.

4. Definition of Success

The successful candidate will be expected to deliver measurable improvements in:

• Sustainable growth and diversification of the customer deposit base.
• Deposit profitability and funding-cost efficiency.
• Customer acquisition, retention and share of wallet.
• Product competitiveness, innovation, and commercial effectiveness.
• Deposit concentration and the stability of the funding portfolio.
• Cross-selling between deposit products, lending, and other banking services.
• Team effectiveness, execution discipline, and contribution to the bank’s overall strategic objectives.

Performance will be assessed through an agreed set of financial, commercial, risk and strategic KPIs, aligned with the bank’s business plan and risk appetite.

5. Personal Profile

We are looking for more than an experienced product manager or deposit-gathering specialist. We seek a senior banker with the intellectual ability, personal stature, commercial drive, and leadership qualities to shape a strategically important business for the bank.

The successful candidate will combine analytical rigour with a strong market instinct, an understanding of the wider economic and political environment, and the ability to build trust with customers and colleagues alike.

This is an opportunity for an accomplished banking professional to take ownership of a major balance-sheet franchise, influence the bank’s strategic direction and make a meaningful contribution to its sustainable growth and profitability.

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